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Jimmy Iovine picked her personally from Pepsi, Acharia-Bath said. Her passion for music led her to move across the country from New York to Los Angeles to oversee marketing for Beats Music. "She inspires me every day with her fearless nature." " She was a force of nature and in all seriousness I was blown away with her in our very first meeting," Acharia-Bath said. It was in that role at Pepsi that Saint John met Acharia-Bath, who also manages "Quantico" TV star Priyanka Chopra. She ran its music and entertainment marketing group, a division that she practically invented herself, after she suggested that Pepsi start sponsoring music festivals and award shows. Pepsi, though, was where Saint John made a name for herself in music circles. She joined only three months before Beats was sold to Apple, but has taken the reins as the head of global consumer marketing for Apple Music and iTunes. Saint John ended up at Apple thanks to its acquisition of Beats Music - a move that she hadn't originally seen coming. "Boz is a fierce woman in consumer tech and is making waves at Apple," said Anjula Acharia-Bath, a partner at Trinity Ventures and friend of Saint John's, in an interview with Business Insider. To her friends, though, it's not a surprise that the Apple exec would captivate the crowds. BuzzFeed crowned her "the coolest person to ever go onstage at an Apple event." Twitter instantly lit up, some people even tweeting that she should be the next CEO.

She helped to form relationships with celebrities like Beyoncé, Nicki Minaj, Kanye West and others.But Saint John quickly turned heads during her appearance at the event, and not just because she got Apple's audience to rap along to The Sugarhill Gang's "Rapper's Delight." Even if the audience filled with tech developers wouldn't sing aloud as loudly as "Boz" wanted, her enthusiasm was infectious. She was instrumental in helping the company gain major sponsorship deals with the Grammys, MTV Video Music Awards, IHeartRadio, CMA Awards, and FanFest.

Before she joined Apple, Pepsi Co employed her as director of music and global entertainment in North America region. She walked us through the new features iTunes has to offer while speaking at Apple’s yearly Worldwide Developers Conference presentation held at Bill Graham Civic Auditorium, San Francisco, California on June 13, 2016.

Body Measurementsīreasts-Waist-Hips‎: ‎34-26-38 inches Biography, Facts, Familyīozoma Saint John is Head of Global Consumer Marketing, iTunes & Beats Music at APPLE. Bozoma Saint John height is 5′ 11″ (1.80 m).